Current delivery: Chennai · Growth strategy: selected Metro, Tier-2 & Tier-3 city clusters +91 93423 58226
FOUNDERS & LEADERSHIP

Local-market understanding. Founder-led execution.

Ecoo Basket is led by a women-led founding team focused on dependable supply relationships, disciplined execution and long-term retail growth from Chennai.

உள்ளூர் சந்தையைப் புரிந்துகொண்டு, நம்பிக்கையுடன் வளர்கிறோம்.

Women-ledFounder-driven enterprise
THE FOUNDERS

Leadership close to the market.

Real people, clear accountability and a practical understanding of local retail.

Nagaraj Nirmala Devi

Nagaraj Nirmala Devi

Founder & Managing Director

Sri Keerthana Devi C

Sri Keerthana Devi C

Co-Founder & Director

HOW WE LEAD

Simple principles that stay useful as we grow.

Retailer first

Availability, clarity, speed and a dependable point of contact.

Execution over promises

Correct orders, transparent coordination and accountable follow-through.

Chennai before scale

Strengthen local service quality before expanding the operating model.

WHY THIS BUSINESS

Neighbourhood retail deserves stronger supply support.

Kirana stores and local retailers are deeply connected to the communities they serve. Ecoo Basket is being built to strengthen that connection with practical FMCG sourcing, local coordination and reliable delivery support.

உள்ளூர் கடைகளின் வளர்ச்சிக்கு நம்பகமான விநியோக ஆதரவு அவசியம்.

Human relationshipsTechnology supports the relationship; it does not replace it.
Operating disciplineClear commitments and measurable execution.
Local focusBuild density and service quality in Chennai first.
NEXT STEP

See the business our founders are building.

Explore our B2B FMCG model or place your wholesale order directly on EcooBasket.com.

GROWTH STRATEGYChennai today. A repeatable city-cluster model for tomorrow.

Current delivery remains Chennai-only. Future expansion is planned selectively across metro, non-metro, Tier-2 and Tier-3 city clusters after local service quality and unit economics are proven.

Investor growth thesis